sxsw: 11 artists you need to know

meet music's new stars

Photo via Shura facebook

In recent years, South By Southwest has ballooned into an extravaganza of movies, technology, commerce. But its foundation is still the music. SXSW was built on the record label showcases, sun-soaked concerts, and late-night parties that made it one of North America's biggest festivals. One of the its defining characteristics has been as a place where young acts transform themselves from borderline-unknowns or music-blog obsessions to full-blown stars. Here are our picks for the 11 acts destined to breakout this week.