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    the 15 looks that took sxsw by storm

    festival fashion done RIGHT

    by leila brillson March 23, 2015

    Photo by Kara Smarsh

    Do you remember—back when we were young and bushy-tailed—SXSW 2015? We hardly do, even though it ended, well, yesterday. South By always presents the most interesting of challenges when it comes to style: For bands, they’ve been on the road for a bit. For visitors, they have to pack outfits in advance. And for everyone, the changing weather of Austin in March is a bit of a conundrum: One day, it is 70 degrees and skies are blue, the next, you are in the middle of a severe thunder storm. (Though, “severe” in Texas feels a whole lot different than it does in New York.) So when people nail the SXSW style, they really nail it. Ahead, the well-heeled festival-goers we spotted who traversed Austin with true aplomb.

    Photos by Ben Sklar and Kara Smarsh

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