Photo by Jay Tovar

Fashion

We Found The Coolest People At SXSW

SX style mile

Austin, Texas, is one weird city. It courts musicians and artists alike, and for two weeks in March, they and seemingly everyone else under the eccentric sun, descend upon the Lone Star State for South by Southwest.

It should come as no surprise that the style that walks the streets of downtown Austin and its creative East Side is rich with unexpected quirkiness and badass edge. (We found some of the coolest at our own two parties and Fader's infamous Fader Fort.) Half the time it's nearly impossible to decipher who's a musician and who's a spectator; everyone is a character and that's where the true magic of SXSW lies. Well, aside from the whole 24/7 access to live music. That's pretty cool. 

Anyway, ahead catch a mere glimpse at the individuals who wowed us this time around. Festival season has officially started, and boy, has its style bar been set high.

Photo by Jay Tovar

Looks like that '90s trend of the exposed biker leg is making a comeback after all.

Photo by Jay Tovar

Fishnets are a body's best friend.

Photo by Jay Tovar

The Matrix takes Austin.

Photo by Jay Tovar

Comfy, cool, collected.

Photo by Jay Tovar

Denim? Yes'm. Rio Bamba's look is A+.

Photo by Jay Tovar

PWR BTTM and Lizzo are cool as hell.

Photo by Jay Tovar at Dream Hotels artist lounge at The FADER FORT

Beam us up, Quin~.

Photo by Jay Tovar

Let 2017 be the year tie-dye makes its triumphant return.

Photo by Jay Tovar

Half-top? No problem—especially at The Fader Fort.

Photo by Jay Tovar

Monochrome to your dome.

Photo by Jay Tovar at Dream Hotels artist lounge at The FADER FORT

It's Julie Adenuga and Cardi B, y'all!

Photo by Jay Tovar

The fanny pack is back in a most unexpected fashion, thanks to Little Simz.

Photo by Jay Tovar at Dream Hotels artist lounge at The FADER FORT

Vroom, vroom Tommy Genesis.

Photo by Jay Tovar

Cool Fader Fort Tip: white laces make any boot look punk AF.

Photo by Jay Tovar

Pattern play all day.

Photo by Jay Tovar

Sock (shoe) it to me.

Photo by Jay Tovar

Swoosh! Nothin' but net.

Photo by Jay Tovar

Who says Austin can't do sophisticated cool?

Photo by Jay Tovar

A fun game to play during SXSW is: Band member or really good dresser?

Photo by Jay Tovar

These boots were made for street style stalking.