tanlines invented a new emoji

behold, the winking-frowning face

At this point in the game, everyone should have their own emoji. They’re our unofficial brand mascot. While on a shoot with Original Penguin during the NYLON Guys Music Tour, Jesse Cohen and Eric Emm told us they created one for their brand Tanlines—and it pretty much needs to be made into a real emoji as soon as possible. (Listen up, Unicode!) Find out what the winking-frowning face stands for and more in the video above.