10 instantly unforgettable movie trailers

the best in movie marketing

Nowdays, movie studios might spend tens of millions of dollars on a film's marketing campaign. There are billboards, posters, junkets, merchandising, premieres, and on and on. But the backbone of any good promotional effort has always been the trailer, traditionally appearing in theaters before a screening, but now ingrained in our everyday online experience. And in many cases, trailers themselves have been elevated to an artform, telling you less of what a movie's going to be about and more of how it's going to actually feel. Here are ten movie trailers that to do just that.