THE INSIDER: HEATHERETTE

Almost fifteen years ago, Richie Rich and Traver Rains started making t-shirts in their apartment. They were bedazzled and baby-sized, and perfect for the crazy rave and club scene happening in New York.

Madonna had one.  Linda Evangelisa had one.  Britney had one.  And those were just the girls.

Then Patricia Field got her hands on a glittery tank top, threw it on Carrie Bradshaw in a Sex and the City billboard, and the rest is fashion history:

A series of over-the-top runway shows, fans like Gwen Stefani and Lily Allen, toys by Kid Robot, blips on MTV and CNN, and now, their own makeup line, courtesy of M.A.C

Of course, it's all nothing without a NYLON Q&A, which we did in between gulps of cotton candy at last night's launch party...

Was the makeup line your idea?

Traver:  Well, we've obviously wanted our own lipstick forever - what fashion brand doesn't?! - but it took M.A.C to make it happen.  They've supported our runway shows for years... and they made us our own packaging!  It's pink! 

[Insert cotton candy break number one].

Are you wearing makeup right now?

Richie:  Oh honey, do you even have to ask that?  You should always wear makeup, even to the gym.  Maybe just a little cover up for that, you know.  But if you want people to pay attention to you, there's nothing better than a really good bright lip, and mascara, right?

What about for sleepovers?

Especially for sleepovers!  Just wake up early in the morning to reapply!

[cotton candy break number two].

Neither of you are named Heather!

Richie: No, but once upon a time in San Francisco, we knew a girl with one leg named Heather and she was an opera singer.  And we were at a bar with her one night singing "Warm Leatherette" with the juke box, and we just changed it to "Warm Heatherette" and that was it!