video premiere: the mynabirds, "semantics"

featuring some hilarious myidol cartoons

photo by bliss braoudakis

Quite some time has passed since those weird MyIdol videos took over Instagram, but—thanks to the Mynabirds—they’re back in a major way.

We're premiering the indie pop band's lyric video for “Semantics,” a thought-provoking track that delves into the notion of labels in relationships: “I'm asking, ‘Does it matter what we call things, what we call 'Us'?” says lead singer Laura Burhenn. “And, yeah, it does. It can change everything. If we call love something beautiful, if we put the energy into it being that, we can transform into that.”

The visuals for the song are pretty unassuming at first, with characters singing along karaoke-style to the Mynabirds’ lyrics that appear at the bottom of the screen. But each time the hook drops, some infectiously random scenes ensue, reminding us why we fell in love with the confusing-yet-addictive Chinese app in the first place (because who doesn’t want to see a cartoon version of herself holding up a roll of toilet paper that turns into an angel?).

“Semantics” is the Mynabirds’ first single off of their third album, Lovers Know, out August 7 on Saddle Creek. Check them out May 31 at the 9:30 Club in Washington, D.C., where they’ll be performing with Pixies.