The New Tommy Jeans Collection Is A '90s Dream
And pays homage to the brand's iconic styles
Photo courtesy of Tommy Hilfiger.
Get ready for a fashionable nostalgia overload.
Tommy Hilfiger has announced the launch of Tommy Jeans, a Hilfiger denim capsule collection that celebrates some of the brand's most iconic styles from the '90s. The campaign stars none other than Lucky Blue Smith and Hailey Baldwin, who are photographed wearing fresh and modern takes on the classic styles that were so popular 20 years ago—think lots of light-wash denim and logo everything.
In case you need a refresher of what '90s Hilfiger was like, check out this commercial with Aaliyah from 1997.
“The Tommy Jeans collection revisits ‘90s nostalgia and celebrates iconic styles from our archives,” said Tommy Hilfiger in a press release. “Reminiscing on the ‘90s reminds me of some incredible memories—from our first collaborations with musicians and celebrities to our continued passion for pop culture. Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”
The line has already racked up a number of fans, with influencers like Suki and Immy Waterhouse, Jourdan Dunn, and Caroline Vreeland seen wearing the pieces. The Tommy Jeans collection will be available for sale in the U.S. later this week.
Check out the campaign in full, below.