Hair by Marc Mena (Bryan Bantry); makeup and photos by Tina Turnbow (Crosby Carter Mgmt); model Catherine Torres (Elite NYC).

true affection

v-day beauty looks cool enough to wear year-round.

Valentine's Day might be polarizing--either you're into it or you think it's a dumb ploy for Hallmark to sell more cards--but no matter how you feel about the holiday itself, we can all agree on one thing. Everyone wants to be loved-up and feel pretty all year round.

So no matter how you're spending Friday night, see how to recreate the look of love through your beauty routine. And the good news? Getting that first crush feeling (beauty-wise, at least) is easier than you'd think. We quizzed makeup artist Tina Turnbow on her step-by-step routine for crafting four effortless gorgeous beauty looks. "I was channeling what it feels like being flushed, and wide-eyed, and passionate," she explained.

The best part is, these looks shouldn't be restricted to February 14--they're cute enough to sport all year long. So bust out the chocolate and get a jumpstart on our V-Day beauty guide below. 

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