Urban Outfitters' retail model is unlike any other, with a consumer following like that of a cult MTv star--with 200 locations around the globe, the company has maintained a level of succes only few have achieved. The recipe for this continual progress is pretty simple. You see, Urban is always introducing the newest rising collections, and it's a safe bet that if you see it in-store or on the site that the brand is prime to explode.
The collaboration program not only offers consumers access to exclusive capsule collections, but promotes brands from around the world, and the latest partnership is awesome as always. Urban has teamed up with Aussie label Vanishing Elephant to introduce a 7-piece collection which includes a pullover sweatshirt, a quilted shirt jacket, two cotton tees, two patterned long-sleeve shirts and an indigo-dyed sweatpants, all ranging from $40-$95.
The Sydney-based clothing brand was started in 2008 by Arran Russel and Felix Chan and has two shops located in Melbourne and Westfield Bondi Junction. The capsule collection is available exclusively at Urban Outfitters stores this month and online at UbanOutfitters.com. Check out more on Vanishing Elephant HERE and follow them on Twitter HERE.