The world of cosmetics can be incredibly tricky to navigate—especially for anyone who’s sticking to a plant-based lifestyle. From mile-long ingredient lists to brands who aren’t completely straightforward about their suppliers, it can be hard to figure out the ethical background your favorite lipstick or mascara du jour. Luckily, there are loads of wonderful small-batch beauty brands out there doing noble work to keep their products natural and cruelty-free.
Whether you’re a passionate, nutritional-yeast-loving vegan, or you just don’t like the idea of supporting cosmetics companies that still test on animals (because yes, that’s somehow actually still a thing), options grow by the day for beauty products that are all-natural, plant-based, and cruelty-free—and a lot of them are actually way more nourishing than your run-of-the-mill mainstream products. (Besides, who really wants bugs in their lipstick? Not on our watch.)
Click through for the thirteen great beauty products that you can spring for, while still being able to look your pet bunny in the eye.
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Osmia Organics: Rose
Clay Facial Soap
Clay is a miracle-worker: It soaks up
impurities like a sponge and leaves skin feeling clean, even, and smooth. Osmia
Organics, the Colorado-based natural skin-care line, doubles up on both
Australian pink clay and kaolin for a facial cleanser that removes makeup,
dirt, and oil, without leaving skin feeling tight or over-cleansed (that’s
thanks to the gentleness of coconut milk and hydrating mango butter). And coming
from a company whose name is inspired by sense of smell, it’s no surprise that
the bar’s rosy fragrance is just a little transportive. (A note for vegans:
since Osmia uses organic buttermilk and beeswax in some of their products, not
everything they sell is 100% vegan. But the company prides itself on sourcing
responsibly, and this particular product meets all the checkmarks.)
Osmia Organics, rose clay facial soap, $24.00, available at Osmia Organics.
Fig + Yarrow: Summer
Fig + Yarrow, a Colorado-based apothecary, knows how to find
indulgence in the simple things. Take the summer steam bath: a gorgeous blend
of dried botanicals that smells as nice as it looks. Use it to give yourself a
mini spa treatment in your own home by adding it to boiled water, allowing it
to steep for a few minutes, and resting your face above the concoction for a
few minutes. For maximum chill, place a towel over your head to trap the steam.
Now, take a deep breath and inhale that potpourri of sunflower, peppermint,
hibiscus and other seasonal florals.
Fig + Yarrow, summer herbal stream, $22.00, available at Fig + Yarrow.
Trust Fund Beauty: Nail
Call us crazy, but anything capable of dissolving superglue is
probably not so great to put anywhere near our skin, nails, and cuticles.
Acetone may be valuable for its glitter-removing properties, but it’s way too
harsh for regular use (plus, it reeks). For a non-toxic, non-flammable,
plant-based version that doesn’t smell
like a laboratory, check out Trust Fund Beauty’s nail polish remover, complete
with certified organic essential oils and a nice minty smell. Bonus points: All
of the wares from this indie beauty company are non-toxic and
With beeswax practically omnipresent in lip products, most
mainstream-brand balms are off-limits to vegans. But thanks to this essential-oil-packed version, we can kiss chapped lips goodbye. Hurraw!, a cult fave
among natural beauty lovers, eschews beeswax in favor of plant-derived candella
wax, and packs a slew of moisturizing superpowers like argan oil, avocado oil,
and rosehip seed oil. Slather it on at night and let the blue chamomile lull
you into serious beauty sleep. PS: In addition to the beloved Moon Balm, the
brand has a roster of flavors that’d put Lipsmackers to shame. Root beer or
chai spice, anyone?
Antioxidant-packed spirulina is typically something we’d put in
a green smoothie when we’re in the height of a health kick. Leave it to the
natural beauty experts at White & Elm to put it in our beauty cabinets,
too. Their mask is stuffed to the brim with superfoods for the skin:
vitamin-packed alfalfa, anti-inflammatory comfrey root, soothing echinacea, and
more, all mixed up with French green clay to draw the bad stuff out.
White & Elm, spirulina mask, $32.00, available at White & Elm.
Schmidt’s Lavender &
Okay, so some people might still be a little leery of “natural
deodorant,” but this stuff? Ask its legions of fans: It works. Plus, with the
unsavory allegations about potential health risks derived from aluminum-based
antiperspirants, it can’t hurt to switch it up. This botanical-scented stick
combines lavender and sage, but their other formulas are equally pleasant (cedar and
juniper, yes please)—and way better than those drugstore options that reek of
baby powder or “shower fresh” (whatever that means).
Schmidt's, lavender & sage deodorant, $9.00, available at Schmidt's.
Root Science Youth Serum
We’ll admit that “youth serum” sounds a little like something one might find in a sci-fi flick or a fantasy
novel. But, while this stuff might not make you go full Benjamin Button, it
doesdo a powerhouse job at
nourishing your skin, thanks to workhorse ingredients like sea buckthorn
extract (for acne) and prickly pear seed oil (for hydration and skin tone).
Better yet, Root Science’s products are all preservative-free and packaged in
dark glass for a longer shelf life.
Know who probably didn’t have access to keratin treatments?
Ariel, that’s who. And yet, that babe had one hell of a majestic mane. Achieve
mermaid hair (minus the animal products that commonly appear in hair products)
with Captain Blankenship’s Mermaid Hair Oil, a rich combo of organic argan oil,
kukui nut oil, and essential oils that smell heavenly (think rosemary,
cedar wood, and lemongrass). Use it to whip frizzy hair into shape and give
locks a little added luster.
Regenerating + Stimulating Exfoliator
We’ve been taught from the get-go that everyone has a skin
“type,” and that’s kind of what we’re stuck with ‘til the end of time. But
thanks to seasonal changes, aging, hormones, environmental factors, and tons of
other variables, our skin’s always changing. That’s why we love the idea of
Province Apothecary’s exfoliator: the dry formula can be mixed with the medium
of your choice, based on what your skin needs at that moment. (Plus, the
all-natural, biodegradable blend of oat flour, flax seed, green tea leaves, and
violet flowers is way more soothing than harsh scrubs, and way more
Earth-friendly than plastic micro-beads.) Feeling flaky? Combine the formula
with oil or cream. Summer got you looking like an oil slick? Blend it with
yogurt instead. Even honey makes an excellent carrier for this stuff, especially
if you’re riding out an acne breakout. Just try not to lick it off your face as
Province Apothecary, regenerating + stimulating exfoliator, $38.00, available at Province Apothecary.
100% Pure Maracuja
This all-natural brand’s fruit-pigmented mascara is already a cult
fave—so when they launched a beeswax-free version this month, vegan beauty
buffs were pretty much instantly over the moon. 100% Pure’s Maracuja Mascara
volumizes lashes while conditioning them with maracuja oil (also known as
passion fruit oil), plus other nourishing goodies like green tea extract,
Vitamin E, aloe juice, and herbs. With color derived from berry extracts,
cocoa, and black tea in place of artificial dyes, it’s about as natural as
mascara can get. This California-based brand extends that all-natural promise
to their operations, too, running their offices on solar energy, ensuring all
packaging is made from recycled materials, and even maintaining philanthropic efforts with several animal charities. That
kind of beauty is definitely more than skin-deep.
100% Pure, maracuja mascara, $25.00, available at 100% Pure.
Elixery prides itself on compounding all of their lipstick
formulas from scratch, by hand in their apothecary-style lab, where no
animal-derived materials (or ingredients from suppliers who test on animals)
are allowed to cross the threshold. The result: vegan-friendly lipstick in
covetable hues that rival the likes of NARS, in our humble opinion. (Just check
out shades “Lakshmi” or “Love Potion” to see what we mean.)
Is bugspray a beauty product? Maybe not, but it is summer, and even the most
animal-loving vegan would agree that mosquitos can be kind of a buzzkill.
(Plus, those bites are pretty unsightly, especially during short-shorts
season.) But dousing ourselves in DEET-based bugspray sometimes seems almost as
bad for us as it is for the bugs, and can even cause allergic reactions when
used in high concentration. Meow Meow Tweet’s all-natural organic version skips
the toxic chemicals in favor of natural herbal repellents, like citronella,
rosemary, lavender, and cedar essential oils. Mist generously on your skin and
clothing without fear of inhaling nasty fumes.
Meow Meow Tweet, herbal insect repellant, $18.00, available at Meow Meow Tweet.
Little Barn Apothecary: Charcoal + Aloe Face Cleanser
This Southern small-batch skin-care line hasn’t been around for very long, but thanks to a minimalist approach and a focus on wholesome, from-scratch goodness, Little Barn Apothecary already has quite a loyal fan base. Founders Joshua and Brad source their ingredients from area farmers' markets and, in some cases, their own backyard. This cleanser is one of their stars. Powered by breakout-battling charcoal and healing aloe, the formula is as close to a one-stop shop as you can get: It smooths skin, wipes away oily residue, helps to prevent acne flare-ups, and hydrates.