Willow And Jaden Smith Team Up For Gypsy Sport Campaign
Prepare for a case of wanderlust
Photo by Larry Busacca/Getty Images
Gypsy Sport founder, Rio Uribe, recently recruited Willow and Jaden Smith to make the soundtrack for the 2015 CFDA Fashion Fund-winning brand's Spring/Summer 2016 campaign video. Directed by Greg Luna and Luxloop, and shot in the Hollywood Hills, the interactive footage contains three consecutive films starring dancers Ty Wells, Clarys "The Era," and Jess Hiestand. The dancers beautifully contort their bodies as they transition through the choreography while showing off pieces from Gypsy Sport's AL LA DO collection.
As for the song, Uribe said that Jaden expressed that it is about "the feelings of freedom and wanderlust while driving down the Pacific Coast Highway of California." Learn more about how the whole concept for the project came together in Uribe's interview with i-D here.
As always, we hope to hear more Willow and Jaden collabs in the future. (Dare we suggest that they record an album? We would buy it.) Listen to the track while you watch the video, below.