Even though Zoë Kravitz has been teasing her involvement with Yves Saint Laurent Beauty since the Met Gala, the brand has kept a tight lip on making any announcements until this weekend. Now, the YSL Beauty muse is Instagram official and we are beaming with excitement about what's in store.
One of YSL Beauty's IG posts was captioned with the following statement: "Introducing U.S. YSL Beauty muse: Zoë Kravitz. The coolest Instagram icon you want to follow and emulate right now. We are so excited to share the news with our followers, although we won’t spoil all the surprises of this new collaboration! Spoiler: a video project, some music and lots of makeup looks."
Given her appeal to a cooler demographic with a background in music and film, appointing Kravitz as the face of the brand was a no-brainer. The fact that the Lolawolf frontwoman is a legitimate fan of the French fashion house is even better, though. "YSL Beauty has always been one of my favorite brands," Kravitz said in a press release. "Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid. I'm very excited to work with this legendary and timeless company."
Stay tuned for more!
She is talented, cool and free-spirited. She embodies the YSL Beauty woman and the brand’s vision of beauty. We are proud to announce that the new U.S. YSL Beauty muse is the amazing actress and singer Zoë Kravitz. She will collaborate with our brand exclusively on the social medias. Stay tuned! @zoeisabellakravitz #yslbeauty #dareandstage #zoekravitz #yslbeautymuse
Zoë having a zen moment during YSL glam prep. Always cool, calm, and collected. #MetGala #RougeVolupteShine @zoeisabellakravitz Get Zoë's look: FACE: Touche Éclat Foundation B60 Touche Éclat Pen N° 5.5 Touche Éclat Blur Perfector Les Sahariennes Bronzing Stones Couture Brow N° 1 EYES: Eyeliner Effet Faux Cils Shocking N° 1 Full Metal Shadow N° 8 Dewy Gold LIP: Rouge Volupté Shine N° 47 Beige Blouse