Fitness Enthusiast Hannah Bronfman Is All About The Hustle
working hard looks good
Photographed by Ben Rosser.
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If you scroll through fitness inspiration on Instagram a lot, chances are that you've come across the account of Hannah Bronfman. Not only is she the founder of HBFIT, but she's also a DJ and digital personality. The 28-year-old native New Yorker started DJing as a college student in 2008; after graduating from Bard College in 2010, she would DJ at nightclubs about six nights a week. From there, she began to immerse herself in the corporate fashion world and before she knew it, her first company Beautified was born.
"Because I was DJing for a more luxe crowd during normal hours, I needed to take a little more care of my 'look,'" Bronfman said in an email. "One day, I needed to book beauty appointments on the fly and there wasn’t a convenient way to do that. Beautified solved that problem."
Now, she's operating her second company, HBFIT. While the brand is devoted to health, beauty and fitness, Bronfman believes that it's more than those three things. "HBFIT is a destination for women who share a passion for knowledge and guidance on living a happier and healthier lifestyle," Bronfman added.