Beauty

The Biggest TikTok Beauty Products of 2020

See (and shop) every item that took over your #FYP this year.

by Lauren Rearick

TikTok was a place for major beauty discoveries in 2020. Products came and went across the FYP, but these nine items proved viral in their staying power. Ahead, see which beauty products made it big on TikTok in 2020.

The color-changing capabilities of this lipstick made it a TikTok favorite.

Poreless Putty Primer
e.l.f. Cosmetics

TikTok users swore by this primer, touting its ability to completely prep skin for makeup application.

Spend some time scrolling skincare TikTok and you're likely to spot Cerave. The brand was favored for its affordability, and products that cater to all skin types.

TikTok users became skincare scientists, sharing their constant approval for affordable serums from The Ordinary.

This was the year that literally everyone on TikTok discovered they had curly hair. The great revelation came after multiple TikTok users tested out curly hair products.

A TikTok staple, this bronzer received universal praise for both its price tag and its results.

At half the price of similar hair tools, this Revlon brush won over TikTok, as many couldn't get enough of its quick, easy styling process.

Look forward to your nightly makeup removal process with this viral cleansing water. Even waterproof mascara is no match for this TikTok staple.

TikTok loves a quick and easy beauty hack, and this viral pen gave countless users the appearance of freckles in seconds.