Fashion
13 Pride Launches That Actually Give Back To The LGBTQ Community
Your stylish (and charitable) Pride shopping guide is here.
Pride Month is officially in full swing, and while plans, parties, and marches are looking very different this year, that shouldn't stop you from celebrating. Plenty of brands are launching special collections of rainbow-inspired items, which means you can still dress up in honor of Pride through June.
While shopping these new launches, it's important to note that some brands are making sure that their profits are going to the LGBTQ community, whether it's partnering with organizations like the It Gets Better Project, GLAAD, and more, or helping to preserve a national monument that commemorates the Stonewall uprising, a major milestone in LGBTQ civil rights.
Tap through to see some of our favorite 2020 Pride launches that will make you do good and look good.
UGG launched a brand new slide style in three different colorways to celebrate Pride. The brand also donated $125,000 to the nonprofit GLAAD to coincide with the new capsule collection.
Happy Socks and The Phluid Project teamed up again to celebrate Pride with a special collaboration of six colorful sock designs. The collection is available year-round and 10% of net sales will be donated to The Trevor Project.
Lord Jones released a limited-edition assortment of its popular CBD gummies to celebrate the 50th anniversary of Pride in Los Angeles, and 50% of its profits will be donated to the LA Pride program PLATform, which supports and educates transgender and nonbinary communities on how to engage in activism and policy reform.
Parks Project is a brand that helps to support national parks, so it’s no surprise that purchases from its “Parks For All” Pride collection (designed by artist Jesse Lortz) will directly contribute to the Christopher Park Alliance’s maintenance of its Stonewall National Monument in New York City’s West Village.
Dr. Martens’ 1460 lace-up boot includes Pride-inspired multicolored stitching and an embroidered rainbow flag. The British heritage brand partnered with The Trevor Project and gave a $25,000 donation to help the organization’s suicide prevention and crisis intervention efforts for LGBTQ youth.
Fabletics is supporting Pride with a limited-edition capsule collection of rainbow-inspired activewear and athleisure items; 10% of net proceeds from the launch will support the It Gets Better Project, which uplifts, empowers, and connects LGBTQ youth around the world.
Levi’s Pride 2020 collection includes a slew of denim and basics, but our favorite piece is this holographic-colored trucker jacket. The collection’s net proceeds will benefit OutRight Action International, a nonprofit organization dedicated to research, document, defend, and advance human rights for LGBTQ+ people around the world.
The Toms Pride collection includes footwear and accessories, such as these rainbow-gradient, retro-inspired sunglasses. The brand’s eyewear line is in partnership with Helen Keller International’s ChildSight Program, which helps to provide free eye care to homeless youth in New York City and Los Angeles — 40% of whom identify as part of the LGBTQ community.
Teva added rainbow-colored details and new styles to its Pride collection, which is in partnership with the It Gets Better Project, a global LGBTQ+ youth outreach program. The footwear brand will be donating $20,000 to the nonprofit organization.
Asos’ in-house line launched a special collection of unisex pieces — printed hoodies, graphic tees, matching two-piece sets, and more — in collaboration with GLAAD, which will receive 100% of the retailer’s net sales.
Calvin Klein's #PROUDINMYCALVINS campaign celebrates Pride with a stacked roster of celebrity spokesmodels. The brand supports LGBTQ+ organizations year-round and most recently partnered with OutRight Action International's COVID-19 LGBTIQ Global Emergency Fund.
Converse’s 2020 collection, which includes its classic Chuck sneakers and accessories, marks the brand’s fifth anniversary celebrating Pride and benefits the It Gets Better Project, Ali Forney Center, BAGLY, and OUT MetroWest. Converse has also donated more than $1 million in support of local and global LGBTQIA+ organizations.
Reebok’s 2020 Pride collection is titled “All Types of Love” and includes sneakers, sportswear, and accessories. The activewear brand will donate $75,000 to the It Gets Better Project.
Read our Pride 2020 cover story with Chika here and more of our Pride coverage here.