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Culture

Billie Eilish Is The New Face Of Gucci Eyewear

The artist goes for a ride in the new campaign.

Billie Eilish, a longtime collaborator with Gucci, is taking her relationship with the luxury Italian brand to the next level: She’s debuting as the face of the new Gucci Eyewear campaign.

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The moody campaign features Eilish cruising and lounging in various automobiles, a choice meant to explore “symbolic extensions of those who drive them, revealing their intentions, motivations, and personality,” per a press release from the house.

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Click through to see Eilish star in Gucci’s latest campaign.

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Billie Eilish sports a cat-eye design from Gucci’s eyewear collection.Gucci
Billie Eilish wears a pair of 80s-inspired, oversized sunglasses from Gucci’s eyewear collection.Gucci
Billie Eilish wears a pair of 80s-inspired, oversized sunglasses from Gucci’s eyewear collection.Gucci