15 September 2019, Berlin: The Facebook logo on the display of a smartphone indicates the number of ...
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Facebook Is Desperate To Be More Like TikTok

The bid for relevancy continues over at Facebook.

In a sad and desperate attempt to achieve a relevancy they haven’t had since the summer of the Ice Bucket challenge, Facebook is changing its newsfeed to be more like TikTok’s.

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Last year, the company launched its video product Reels, which, I, for one, have never opened. Reels served to make Instagram look, and function, more like TikTok.


But that wasn’t enough to keep up with TikTok, the most downloaded app of 2021. Now Meta, Facebook’s rebranded parent company, got a little more explicit with its plan.

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According to an April internal memo obtained by The Verge, Meta execs ordered that rather than prioritize posts from accounts people follow, Facebook’s main feed will start heavily recommending posts regardless of where they come from, mimicking TikTok’s strategy.

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And after years of having Messenger and Facebook split up as separate apps, the two will be brought back together — a change that is long overdue.

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According to the memo, it does seem like Facebook finally understands state of irrelevance. Despite Zuckerberg’s unchecked metaverse dreams, people are moving away from the platform, as reflected in its plummeting stocks.


“The risk for us is that we dismiss this as being not valuable to people as a form of social communication and connection and we fail to evolve,” the memo reads.

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According to The Verge, in the future, Facebook’s main page will include a mix of Stories and Reels at the top, followed by posts the algorithm serves across Facebook and Instagram...much like how Instagram looks now, except that it will be much more video-heavy. Get ready for the grandmas of Facebook to riot!

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