Culture
Facebook Is Desperate To Be More Like TikTok
The bid for relevancy continues over at Facebook.
But that wasn’t enough to keep up with TikTok, the most downloaded app of 2021. Now Meta, Facebook’s rebranded parent company, got a little more explicit with its plan.
According to an April internal memo obtained by The Verge, Meta execs ordered that rather than prioritize posts from accounts people follow, Facebook’s main feed will start heavily recommending posts regardless of where they come from, mimicking TikTok’s strategy.
According to the memo, it does seem like Facebook finally understands state of irrelevance. Despite Zuckerberg’s unchecked metaverse dreams, people are moving away from the platform, as reflected in its plummeting stocks.
According to The Verge, in the future, Facebook’s main page will include a mix of Stories and Reels at the top, followed by posts the algorithm serves across Facebook and Instagram...much like how Instagram looks now, except that it will be much more video-heavy. Get ready for the grandmas of Facebook to riot!