Private Icon: Midsommar

Photo by Gabor Kotschy/Courtesy of A24 Fashion Pagan cult, but make it fashion. by Erika Harwood Updated: Feb. 20, 2024 Originally Published: July 2, 2020

Midsommar may have been Summer 2019's must-see horror film, but its fashion still lingers on in our collective memory. From the milkmaid dresses to the vibrant flower crowns, everyone's favorite Swedish cult had a style that's stood the test of time. Ahead, some cult-approved items to channel your inner May Queen. We only include products that have been independently selected by NYLON's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Welcome to Hälsingland in Sweden, where the uniform is an endless supply of floral-embroidered frocks. Photo by Merie Weismiller Wallace, Courtesy of A24

Embroidered Linen-Blend Raglan Ruffle Mini Dress A short, simple dress perfect for any sacrificial gathering. $118.50 $138 See on Madewell

Even in a group where everyone dresses the same, the bright red is a standout fashion choice. Photo by Csaba Aknay, Courtesy of A24

Raya chiffon-trimmed floral-print cotton-poplin mini dress Alice + Olivia This short multi-pattern dress is bright and perfect for a summer in Sweden. $297 $495 See on Net-a-Porter

In case you're interested in the film's fashion prior to going full pagan cult, go for an athleisure-meets-gorpcore vibe. Photo by Gabor Kotschy, Courtesy of A24

Mariam Classic Fit Tee Agolde A classic peach T-shirt for long sunny days. $58 See on Shopbop

Slim wide-leg pant in washed canvas J.Crew A simple pair of blue pants to go with anything, including a flower crown. $89.50 See on J.Crew

When it comes to getting dressed, the more flowers, the better. Courtesy of A24

PRINTED SMOCKED DRESS Tory Burch This long patterned dress is fit for a May Queen. $297 $398 See on tory Burch

Dramatic Off the Shoulder Maxi Dress Eloquii For a simpler version, try a maxi off-the-shoulder dress with a more subtle floral print. $149.95 See on Eloquii

More from NYLON

Private Icon: 'The Virgin Suicides' By Erika Harwood Private Icon: Meg Ryan In When Harry Met Sally, Sleepless In Seattle, & You’ve Got Mail By Maria Bobila fb x