Photo by Gabor Kotschy/Courtesy of A24

Fashion

Private Icon: Midsommar

Pagan cult, but make it fashion.

Midsommar may have been Summer 2019's must-see horror film, but its fashion still lingers on in our collective memory. From the milkmaid dresses to the vibrant flower crowns, everyone's favorite Swedish cult had a style that's stood the test of time. Ahead, some cult-approved items to channel your inner May Queen.

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Welcome to Hälsingland in Sweden, where the uniform is an endless supply of floral-embroidered frocks.

Photo by Merie Weismiller Wallace, Courtesy of A24