Anastasia Beverly Hills is known for its sought-after influencer collaborations, and it surely isn't slowing that down for 2020. The brand just announced its latest launch on Instagram, debuting a gorgeous new palette with beauty and lifestyle influencer Amra Olević Reyes, aka Amrezy on social media. Set to launch on Jan. 14, the Anastasia Beverly Hills x Amrezy palette marks the influencer's third collaboration with the brand — and considering all the hype around the news, it may also be her biggest.
The Amrezy palette features 16-shades of shadow in ultra-matte, metallic, and glitter finishes, ranging from candy pinks and turquoise blues to sultry, smokey mattes and new go-to neutrals. The palette was curated to include "every shade you would need for any mood, any occasion," according to Reyes in a press release. Set in over-the-top pink glitter packaging with gold "Amrezy" branding, each palette comes with a dual-ended brush and large mirror.
Celebrities and fans alike were quick to get excited about the launch, with fellow beauty industry staples like Mario Dedivanoic (also known as Makeup By Mario), YouTuber Gigi Gorgeous, and model Winnie Harlow showing support in the comments. Even Kylie Jenner showed love, dropping a red heart underneath the Instagram announcement.
"Thank you Anastasia for giving me so many opportunities. [As] an immigrant from Montenegro, who came here when she was nine years old — to know that my face will be plastered all over Sephora," Reyes shared emotionally on Instagram Stories. "Thank you for the opportunity to be able to make passion projects come to life, and thank you to my followers, because without you literally none of this would be possible."
While the collaboration is set to launch online at Anastasia Beverly Hills on Jan. 14 (and retail partners like Sephora on Jan. 19), the palette will be available for early access on Jan. 13 in limited quantities when you shop directly from the Instagram announcement post. Considering just how fast the Anastasia Beverly Hills x Amrezy highlighter collaboration sold out in 2018, and the recent successes of both the Jackie Aina and Carli Bybel shadow palettes for the brand, it's safe to say you should grab this shimmering set while you can.
See the Anastasia Beverly Hills x Amrezy palette, below.