What’s the one thing we look forward to every new year, other than kicking ass at keeping up with our resolutions? All of the new launches that hit our favorite beauty haunts, of course.
Don’t worry—this doesn’t mean we need to drain our bank accounts. Our favorite drugstore brands also have new and exciting releases coming our way, and, so far, 2017 seems pretty promising.
We rounded up 18 of the most exciting products to hit the beauty aisle in early 2017. From hair clay to brow highlighters, you’ll be adding all of these to your wish lists. Go ahead, indulge. At least you'll be free from the guilt that usually accompanies major makeup purchases.
Click through the gallery below to check out the releases that we’re stoked for.
CoverGirl, So Lashy! Blastpro Mascara, $8.99, available at Target.
This mascara is designed to work the same on lashes of all sorts, revealing a dark and bold look for all.
L’Oreal, Extraordinary Clay Pre-Shampoo Mask, $6.99, available at L’Oreal.
L'Oreal just released this magical pre-shower mask that uses pure clays to deeply absorb impurities at the root while nourishing the lengths.
Suave, Avocado And Olive Oil Smoothing Conditioner, $2.94 available Walmart.
This conditioner is not only infused with 100 percent natural avocado and olive oil to protect your hair, but it claims to keep your head frizz-free—even in 95 percent humidity. This makes it a must have for anyone that lives in NYC.
Maybelline, FaceStudio Master Strobing Liquid Illuminating Highlighter, $9.99, available at Ulta.
This new highlighter is a soon-to-be cult favorite. Dab it on your cheekbones, or mix with foundation for an all-over glow.
Herbal Essences, Coconut Milk Shampoo, $5.99, available at Jet.
We've always loved Herbal Essences scents, and this formula is just what we need to make the winter a little more bearable. Not to mention, it claims to bring your hair back to life in just 21 days, which is just how long we need to prepare for spring.
Aveeno, Positively Radiant 60 Second In-Shower Facial, $6.72, available at Aveeno.
Sixty seconds of pure pampering in our shower each day? Yes, please.
L’Oreal, Infallible Paints Eyeshadow, $8.99, available at L’Oreal.
These double-sided cream shadows pack a serious pigment punch.
Garnier, Antioxidant Super Moisturizer, $16.99, available at Garnier.
This gel-cream moisturizer is light, keeping skin hydrated while strengthening its natural moisture barrier.
CoverGirl, Outlast All-Day Matte Finishing Powder, $12.99, available at Ulta.
This shine-control powder will give you complexion and silky smooth matte finish, not to mention it's long-lasting. We're always down for not having to touch up.
Maybelline, Color Sensational Inti-Matte Nudes, $7.99, available at Maybelline.
This full line of matte nudes is a dream come true.
Dove, Shower Foam Cool Moisture, $5.99, available at Target.
Unlike most soaps and body washes, this heavenly foamy formula is ultra moisturizing.
Botanics, Hydration Burst Serum, $13.99, available at Target.
This serum uses clary sage to lock in hydration, as well as boost the skin's clarity.
Yes To Tomatoes, Clear Skin Detoxifying Charcoal Warming Facial Scrub, $9.99, available at Ulta.
While this scrub may have had us at "charcoal," it's the fact that this formula warms up once it hits your skin to help draw out the gross stuff and comes with a built-in detox cleansing brush that makes it our new favorite.
L’Oreal, Infallible Paints/Lip, $9.99, available at L’Oreal.
These high-impact lip colors come in a rainbow array of shades, including navy and teal.
Wet N Wild, MegaLast Liquid Catsuit Matte Lipstick, $4.99, available at Wet N Wild.
This long-lasting liquid matte color glides on smoothly and won't dry out your lips, and it's under $5. We'll have one of each, please.
CoverGirl, Easy Breezy Brow Shape and Define Brow Mascara, $8.99, available at Ulta.
This brow mascara has a flake- and clump-free buildable formula, allowing you to go from natural to bold in just a few swipes.
Maybelline, Brow Precise Perfecting Highlighter, $7.99, available at Maybelline.
Because our arches need some love, too.
Physician’s Formula, Mineral Wear Cushion Corrector And Primer Duo, $17.99, available at CVS.
This nifty little palette has your dark circles covered, literally.
