501 by levi’s

by Josh Madden

The denim experts at Levi’s are celebrating the 140th anniversary of the 501 this year by touring around the world and connecting with fans of the brand. From Tokyo to Mexico City, from Sydney to San Francisco, wearers of the world’s first blue jeans are being photographed and interviewed. You can check out the projectHERE, it’s pretty interesting. The 501 is also getting a bit of a make-over, for the first time ever, and are now available in a lighter weight and a range of new colors. Hit the 501 shop HERE and grab a pair—or should we say, a piece of history.