British menswear brand, Ada + Nik, drop bass bumpin’ Autumn-Winter 15/16 video for their latest, tech-forward collection. moreTitled ‘Noir Desir,’ the video was first premiered during their runway show at London Collections: Men.
Ada + Nik’s, signature designs feature a creative mix of longline and geometric outerwear, waterproof and crease free tech fabrics, and innovative wearable technology, pulling together to embody the brand’s ‘modern luxury meets Greco Roman’ vibe.
This metro-techno approach comes full circle with the design of the ‘Narrative Jacket,’ the world’s first leather jacket with built-in Narrative Clip camera. And according to Ada + Nik designer, Nik Thakkar, the brand plans to push boundaries even further with plans to partner with an undisclosed gaming company.
Visit adaxnik.com to see the full Autumn-Winter collection and be sure to watch (and aggressively nod your head to) the exclusive video below.
Video created by Ada + Nik and Haus of Magdalen with visuals by Ljubba Cube sculpture by Claire Luxton for Ada + Nik Featuring Narrative Jacket by Ada + Nik, MOTO360 smartwatch and Thompson London jewelry
By: Taj Reed