Art can be intimidating, that's for sure. But a group of young artists from London are changing the industry reputation with a brand new website that brings pieces to the people online.
Twelve friends created REcreative after attending last year's Louis Vuitton Young Arts Project, a 3-year program that gives fledgling British artists a chance to get their feet into the airtight art world door. They wanted their excitement to spread like wildfire- and what better way to get the word out than the internet?
Sponsored by the French fashion house along with other institutions like Tate Britain and Royal Academy of Art, REcreative is equal parts personal showcase, gallery tour and career boot camp all rolled into one internet community.
You can get started with the short films in "Ideas Factory," upload your own pieces and see others' works in "Projects," or get an overview of exhibits happening in real life in "What's On." Plus, in a move that takes cues from reality TV shows like Work of Art, REcreative also features a section where artists, technicians, critics and creatives like Jefferson Hack choose their favorite submitted pieces to be spotlighted on the site.
If you're an aspiring artist, check it out for an all-inclusive guide to getting a jump start in the biz. And if you're not a wannabe Ryan McGinness or Elizabeth Neel? Well, we still can't think of a better- or more inspiring way- to spend a rainy summer afternoon.