Photo by Matthew Sperzel


ASOS Just Made Looking Like A Street Style Star Easier Than Ever

Thanks to Style Match, its new visual search feature

Have you ever found yourself flipping through Fashion Week street style photos, dreaming of ways to recreate each look for yourself? Thanks to a nifty new feature that launched today on ASOS, putting together a similar getup—thus, launching yourself into street style stardom—just became way easier.

After a successful launch in the U.K. last August, the retailer has brought Style Match Stateside. This new in-app visual search engine allows you to snap or upload a photo of the outfit of your dreams—be it on the page of a magazine or IRL. Once uploaded, it instantly pulls all similar shoppable results for you, sitewide. That’s right, the future of shopping is here.

If you’ve ever shopped on ASOS, then you’re already well-aware that they carry a ton of product. In fact, they sell over 85,000 products between its own label and other brands—dropping around 5,000 new items a week.

So, the next time inspiration strikes—whether it’s on the streets of  Milan or the stranger standing in front of you at the grocery store—download the app and give it a go.