When you think of tech, you think of Game Boys, smartphones, maybe even a robot—but fashion, well, that isn’t necessarily the first thing that comes to mind. And when you specifically think of “tech fashion,” an image of tawdry phone cases and horribly clunky, garish “smart” watches come to mind. With its latest release, Samsung is hoping to change all of that.
To announce its upcoming smartwatch and phones (the Galaxy S6 Edge+ and Galaxy Note 5), Samsung recruited Steven Klein, Bella Hadid, and Xiao Wen Ju to create a high-fashion lookbook. Inspired by different emotions—from passion to joy—the three created a seriously cool series of images. Click through the gallery to see them, and then rethink the whole fashion-tech thing.