The trials of a petite person are endless, but perhaps one of the most persistent—and potentially expensive—is that the fashion industry likes to pretend we don’t exist. This isn’t surprising considering that even Cara Delevingne, the stunning 5’9″ supermodel, was once dubbed a “dwarf” by Marc Jacobs before she made it big (so to speak). And Delevingne is considerably taller than the average American woman, who typically tops out at 5’4”.
So if even relatively tall women like Delevingne are maligned by the industry, where does that leave those of us who are actually shorter than average? Swimming in our clothes, for the most part. The less lazy among us take our clothes to the tailor, a boring activity that pays off for nearly everyone, but which takes extra time, money, and energy many of us either can’t or don’t want to spend. When so many of us are relegated to cutting three inches off our jeans and awkwardly shopping in the children’s department, it’s an absurdly missed opportunity not to capitalize on a segment of the market that is desperate to give up our hard-earned money for clothes that actually fit.
Luckily, though, designers are starting to take note.