The idea of Snapchat is simple: storytelling through time-sensitive photos and videos. Yet, for whatever reason, urgency to join isn’t a universal feeling. Once you do sign up, though, the power to Snap compels you.
Over the past year or so, the number of celebrities on the platform has increased at an incredible rate. Now, on top of keeping up with your fav’s Instagram, Twitter, and Facebook, you have to keep up with their Snapchat ephemera. And due to the nonsensical filters and lack of polish, the content celebrities put out on Snapchat feels more authentic, making it all the more addicting to keep up with. Some celebrity accounts are still a work in progress (what’s going on, Rihanna?) while others are modern, momentary works of pop art. Ahead, 10 celebs with Snapchat brands worth watching.