These Are The Best Places To Shop Cool Clothes Online

Ditch your fast fashion go-to’s for *these* e-tailers

It's fall, which means that you're probably going to want to refresh your cold-weather wardrobe. But that doesn't mean you should be shopping at fast fashion spots. Instead, peruse the following e-tailers, that stock trend-focused and high-quality goods. From sustainable basics to pieces guaranteed to have street style photogs after you, these are the brands upon which you’ll want to be spending your hard-earned cash. After all, you'll be guaranteeing that you won’t show up to the party in the same Zara dress as everyone else, and that's priceless. Get ready to bookmark ‘em all.  

Photo via Ohheygirl.


If you’re looking for in-your-face pieces that’ll turn heads, look no further than Ohheygirl. London-based founders Jade Douse and Dymone Mills started the shop back in 2016, and in it, you’ll find a mix of asymmetrical, oversized, and athleisure-minded pieces that are nothing short of bold.  

Ohheygirl., Racer Two Piece, $111.40, available at Ohheygirl.

Itching to get your shop on now? Enter code NYLON20 at checkout for 20 percent off your purchase until October 12, 8am EST.

Photo via LOÉIL


Los Angeles- and Seoul-based LOÉIL is a fashion lover's dream. Its trend-focused clothing and accessories are designed with the minimalist in mind, but also come with delicate, feminine details. At the moment, you’ll find plenty of sheer tops and dresses and mini top handle bags with most items ringing in under $150. (Believe us, the quality reads as something that would cost much, much more.) However, do note that things tend to sell out relatively quickly, meaning if you spot something you love, best act fast.

LOÉIL, Valeria Dress, $142, available at LOÉIL.

Photo via Style Mafia

Style Mafia

Miami-based label Style Mafia has the whole high-low thing down pat, giving us high fashion, runway-esque pieces in quality textiles without the extremely high price tag. Releasing six collections per year, it closely follows ever-changing trends while managing not to fall into the fast fashion category. If you’re looking to grab the attention of street style photogs, Style Mafia is where you’ll want to go.

Style Mafia, Trina Top, $89, available at Style Mafia.

Photo via W Concept

W Concept

W Concept may be one of the top three e-commerce retailers in South Korea, but in the U.S., it still has that fashion insider, under-the-radar feel. Launching online in 2011 but not expanding to the U.S. market until 2015, W Concept allows users to shop over 2,000 independent (primarily Korean) brands, making it easy to add unique, interesting pieces to your wardrobe that, chances are, no one else you know will also have. And while you’ll find a pretty wide price range carried on site, its below-$200 offerings are insanely good.

Citybreeze, Check Frill Training Skirt, $89, available at W Concept.

Photo via Article&


Brooklyn-based Article& perfectly curates an accessible offering of clothing and accessories from its namesake label, as well as indie labels like Rolla’s, ASTR, and more. From cozy sweaters and teddy coats to billowy silk blouses, Article& is the perfect destination to shop seasonal trends without buying the same Zara dress as everyone else.

Article&, Teddy Trim Jacket, $102, available at Article&.

Photo via Soko


At Soko, you’ll find a beautiful offering of artful, modern jewelry. From sculptural brass hoops and studs to geometric horn pendant necklaces, you’ll find a ton of on-trend pieces at prices you won’t want to pass up—with an overwhelmingly better quality than any fast fashion retailer. Almost all of their pieces—save a couple more intricate necklaces and bracelets—retail for under a hundred bucks.

However, the story behind the brand is even more swoon-worthy than its offerings. Each piece is designed in San Francisco and handcrafted in Kenya, where it employs and supports local artisans and their families, allowing them to bring in a much greater income than they would selling goods at local markets. Each piece is created with local, ethically sourced, and sustainable eco-friendly materials whenever possible, hand-casting items from recycled brass.

All in all, Soko provides accessible jewelry we can feel good about buying.

Soko, Horn Door Knocker Earrings, $68, available at Soko.

Photo via Mixed Business

Mixed Business

Los Angeles-based Mixed Business perfectly blends together the past and the present. The shop carries a chic offering of vintage pieces, along with wardrobe essentials from an array of emerging designers and basics from its in-house line, OR. While you’ll notice breezy pieces are stocked year-round (I mean, that’s what happens when you’re based in L.A.), you’ll find that many of these are perfect for wintertime layering in chillier states.

Mixed Business, White Silk Cropped Ruffle Shirt, $110, available at Mixed Business.

Photo via Whimsy + Row

Whimsy + Row

Eco-conscious label Whimsy + Row brings us cool and casual clothing, accessories, and home goods with a laid-back-yet-feminine California feel. Not only is everything made from sustainable materials, but it's all produced ethically in the brand’s Downtown L.A. factory. It’s basically a more affordable Reformation, and we’re all for it. (Editors note: I can personally vouch that the Flora Pant is literally the greatest, most flattering pair of pants I’ve ever had the honor to put on my body.)

Whimsy + Row, Flora Pant in Rust, $168, available at Whimsy + Row.

Photo via Oak + Fort

Oak + Fort

If there’s any brand that’s mastered the minimalist chic look without cranking up prices, it’s Oak + Fort. You can snag everything from basic sweaters and trousers in an array of neutrals to oversized-fit suits and vintage-inspired denim. And don’t even get us started on its shoe offering.

While they currently have two New York stores, three California stores, and a Chicago location, the rest of us can enjoy shopping our hearts out online. Did we mention they also have a full collection of menswear and home goods? Swoon!

Oak + Fort, Jacket 2396, $148, available at Oak + Fort; Oak + Fort, Pant 2402, $78, available at Oak + Fort.

Photo via Kitri Studio

Kitri Studio

Kitri Studio aims to bridge the gap between fast fashion and contemporary labels by creating garments that are clean, tailored, and sophisticated, but—most importantly—won’t leave you broke. Designer Haeni Kim caters to the woman that wants to shy away from the fast fashion model—aka knocking off luxury designs while quickly producing low-quality garments—and bring her customers beautiful pieces that are meant to last through monthly drops.

The U.K.-based brand launched back in 2017 and, after much success, began shipping to the U.S. this past June, making Kitri Studios our new favorite bookmark.

Kitri Studio, Sana Sweatshirt Dress, $108, available at Kitri Studio.

Photo via Rouje


If you’re looking to emulate that effortlessly cool French girl style, Rouje is the one shop you need to bookmark, stat. Founded by ultimate French It Girl Jeanne Damas back in 2016, it offers a collection of feminine—yet laid-back—Parisian staples. From puffy sleeved blouses and wrap dresses to high-waisted denim and menswear-inspired blazers, you’ll find Rouje (and its prices) hard to resist. Très chic!

Rouje, Dalida Top, $140, available at Rouje.