After two weeks of anticipation, images have finally been released of Beyonce’s new activewear brand, Ivy Park. The line, which won’t be available for a few more days, is comprised of 200 body-positive pieces for all—available at accessible price points and in a full range of sizes.
The brand stands by the importance of physical well-being in relation to mental happiness, and wishes to encourage sport and physical activity to become an enjoyable everyday part of young women’s lives so that they will love and value their bodies from the inside out.
“When I’m working and rehearsing I live in my workout clothes but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance,” Beyonce said in a press release. “True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
Styles include three different styles of leggings, and a core collection of “second skin” signature pieces that include fitted tank tops with built-in bras, seamless knits, and bodysuits. The line also includes sweatshirts, cotton jersey vests, T-shirts, basketball mesh tops, and more, all available in sizes XXS to XL, priced between $30-$200. The collection is available in a mostly muted color palette—plenty of grays, black, and white with the occasional pop of bright blue, teal, or pink. Logos, stripes, and patterns are also scattered throughout the collection.
To make sure one thing is clear, Ivy Park is not a collaboration, it’s a stand-alone brand owned equally by Beyonce and Sir Phillip Green (chairman of Arcadia Group, the group that owns brands like Topshop). In fact, the brand stands against the celebrity collaboration phenomena. Bey said in a press release, “Sir Philip has created some amazing collaborations to date. Together, through Ivy Park we have forged a joint venture, partnership and a stand-alone brand.” And if you follow the Beyhive at all, you’ll know that it was most definitely not inspired by Lululemon.
Ivy Park will be hitting stores this Thursday, April 14, and will be available in the U.S. at Topshop, Net-A-Porter, and Nordstrom.
Take a look at the full collection in the gallery below.