billionaire boys club eu summer ’14 lookbook
Summer kits and a BTS look from the shoot…
BILLIONAIRE BOYS CLUB EU SUMMER '14 LOOKBOOK
For its EU Summer ’14 campaign,
once again enlists
to showcase the brand’s latest line. Shot in London and produced by a number of names*, the pieces offer a heavy assortment of prints—everything from classic crashed sports cars to newspaper—while favoring a palette of faded neon pastels.
“In this collection there are a lot of bright colors, so I wanted to strip back my usual style of location shooting and just focus solely on the models and clothes,” says Navy. The lookbook also forgoes the use of models, and instead brings together London’s youth—taking them straight off the street and putting them into the clothes.
View the shots in the gallery above and watch a BTS video from the shoot below. Shop the collection