Billionaire Boys Club Spring 14 Campaign Video

For the spring ’14 campaign BBC heads to South Africa…

by Josh Madden

For spring 2014, Billionaire Boys Club creates lookbook like no other. The collection features sun faded colors, tribal patterns, and pirate motifs. The pieces bear elements from the African climate, as the whole range this season features heavily distressed garments to emulate the harsh effects of sun and sea.

BBC designers created shirts with solar-activated prints, knits with varying scales of nautical stripes, and utilitarian cargo pants. The mismatched layers of long tunic knits and printed woven shirts are adorned with intricate Basohto blanket-inspired patterns. Raising the Billionaire Boys Club Buccaneer flag, the brand stakes its claim in international waters for Spring 2014.

The Spring 14 campaign video below was shot by UZI, produced by A Number of Names and directed by Dexter Navy featuring Sean Lyles, 100's, Niko da Ikon and Aleali May. The video also features an exclusive track from Krash. Check all of the latest from BBC HERE and follow the brand on Twitter HERE.