blake lively’s newest role

the actress lands a massive l’oreal campaign!

by liza darwin

Blake Lively might be taking a break from acting post-Gossip Girl, but between her marriage to Ryan Reynolds and her gig repping Gucci's "Premiere" fragrance, the 26-year-old hasn't exactly been sitting around twiddling her thumbs.

After additional stints working with Chanel, now she's adding yet another spokesmodel assignment to her schedule as the newest face of L'Oreal Paris. And duh, considering Lively has awesome hair and consistently earns Beauty Queen status for her makeup looks, it makes complete sense the company would recruit her for all of the above. This is a star who can hopscotch between fresh-faced (see: Sisterhood of the Traveling Pants) to ultra-glam (ahem, basically every red carpet appearance) and makes everyone--even those on the East Coast--secretly want to hit the beach, if only for her perfect surfer babe waves.

She's stepping into the (high heeled) footsteps of former L'Oreal models like Julianne Moore, Freida Pinto, Jennifer Lopez, Eva Longoria, Beyoncé Knowles, and Lara Stone, so stay tuned for the full campaign--it drops soon. But in the meantime, flip through our favorite Blake Lively beauty looks and get some inspiration while you wait. 

Joe Schildhorn /
David X Prutting/
Will Ragozzino/
Billy Farrell/
Neil Rasmus/
Billy Farrell/

Sisterhood of the Traveling Pants


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