book club: from polaroid to impossible

this coffee table tome is picture perfect.

by ali hoffman

Two years ago, a rush of fear spread amongst all of our friends, family, and favorite blogs.

The source for all the unease? Polaroid, the company behind the most indisputably cool object, was closing shop. 

But after several sleepless nights, a sign of hope appeared on the horizon: a proactive group called The Impossible Project, whose sole purpose revolves around preventing the extinction of instant film.

In addition to producing the film itself, The Impossible Project is celebrating the revived art form with a new book, From Polaroid to Impossible.

Aside from being beautifully printed, the photography book includes everything from a photograph of philosopher Marshall McLuhan to the work of great artists like Ansel Adams and Andy Warhol.

So take a deep breath and order your copy here ($51.90), while supplies last....