I Tried That Cult-Favorite Butt Cream, And Here’s What Happened

Is Brazilian Bum Bum Cream all it’s cracked up to be?

It just so happens that right around the same time I locked down a March beach getaway to Cabo, I received a very special beauty mailing containing a particular cream that, as of late, has become a much-talked-about favorite: Sol de Janeiro’s Brazilian Bum Bum Cream.

Intrigued by the idea of a miracle cream giving me my dream butt right before stepping out into bikini season a few months early, I decided to give it a whirl myself. I mean, what did I have to lose? I wanted a great butt, didn’t I?

First things first, let’s get down to it: What does this magical butt cream do? According to the brand, it’s meant to “significantly smooth texture and help posteriors and body to look sexy and positively pinchable.” (Yes, I was even more intrigued upon reading this.)

Its main ingredients are what supposedly make this magic happen. Guaraná extract, which contains five times the amount of caffeine as coffee, has properties that stimulate circulation as well as smoothen, tighten, and firm the skin, while the antioxidant açaí helps keep the skin looking and feeling healthy and fresh. Cupuaçu butter is full of fatty acids, phytosterols, and polyphenols that lock in moisture and improve skin elasticity, while coconut oil—as we all know—is an excellent moisturizer.

Sol de Janeiro also points out that while the cream's name implies it is simply meant for your butt, it actually can be used as a traditional body cream, promising a smoother, softer, and better appearance for your entire bod depending on where you choose to apply it. And based on reading the mostly rave reviews, I had confidence that maybe it would actually work.

Think about it: What are two major things that Brazilians are known for? Their as-little-fabric-as-possible, scrunched-up version of the bikini bottom, and their really great butts that are shown off with confidence in said itty-bitty bikinis. Naturally, this cream was destined to solve my own bum woes.

It was time to put it to the test. Would this dream cream live up to the hype and grant me my wish of having the perfect butt?

After only a few days of use, I definitely noticed some slight improvements. On the hydration front, my bum was softer than ever. I typically have pretty dry skin, and the cream had greatly reduced any sign of redness, bumps, and dry patches. Not to mention, the cream absorbs quickly without leaving behind a greasy feel, which is a bonus for anyone who normally can’t be bothered with body creams.

The formula itself truly smells like a vacation. Its sugary-sweet pistachio-almond scent—that's anything but the typical coconut-banana-sunscreen aroma normally associated with all things tropical—instantly transports you to the beach. (In fact, loyal users loved the scent so much, the brand even launched a body spray.) It’s powerful, yet not overpowering. Multiple times I was told that my perfume smelled really nice, and it honestly took every fiber of my being to not respond with, “Thanks, it’s my ass.”

Bonus? It has an ever-so-slight shimmer thanks to mica particles, meaning that once I’m actually on the beach in a bikini, I will softly glimmer under the afternoon sun. Sexy, right?

So, after putting it to the test, did I end up with the butt of my dreams? To be honest, I didn’t notice much of the smoothing/tightening effects that were promised, but my derrière was surely softer than ever—and it looked damn good in the mirror (so, I can’t even imagine it on the beach with a subtle tan—whew!)

Could any old lotion have achieved the same result? Probably. Do I maybe just need to spend the extra time moisturizing my bottom every morning, and not necessarily with a $45 cream? Probably. Was my ass always this perfect, just desperate for a little hydration? I’d like to think so.

Regardless, I’m now feeling much more confident in the butt department, and I (butt included) am looking forward to taking Cabo by storm—and I have the ever-popular Bum Bum Cream to thank for it, even if just for simply opening my eyes to the idea of daily butt moisturizing.