October is Breast Cancer Awareness month, a time to shine a light on the disease that will directly affect one in eight women and indirectly affect, well, basically eight in eight women. Breast cancer is the most common cancer in women, worldwide, and while enormous strides have been made in its treatment, we must still join together to fight this terrible disease.
One of the best ways to join is by supporting the vital medical research surrounding breast cancer so that treatments will continue to improve, and one day, hopefully, become a cure.
During this month of awareness, many brands—particularly in the realms of fashion, beauty, and wellness—rally to raise funds for the cause, donating to the organizations or charities working to combat the disease.
Below, we rounded up 27 of the brands that are helping to fight the good fight. Click through the gallery, below, to shop for the cause.