At the heart of all the global activity of Burberry lies a brand deeply immersed in music. From shows to events and soundtracks to Burberry Acoustic, everything it does connects to a certain sound and feel. So for its first fragrance since taking its beauty business in-house, the company has created a men’s scent that draws inspiration from the exhilaration and adrenaline of live music. Fittingly named Brit Rhythm, the fragrance contains top notes of basil verveina, spicy cardamom, and a shot of juniper berries along with a base of sensual cedarwood heart, incense and warm tonka bean. Both provocative and stimulating, Burberry’s most significant scent to date is rooted in the energy of music -- and to capture that liveliness, their campaign features British musician George Barnett of These New Puritans and British actress Suki Waterhouse. You can purchase the scent HERE as well as sign up for a free sample where you’ll then be entered to win a VIP all access pass to a Brit Rhythm gig in London, NYC, or Singapore.