new fashion discoveries from the nyc style showcase.

by liza darwin

Just a few days ago Fashion Week blew through New York City and left a pile of glitter, silk, and high-heeled shoes in its wake. And while the big-time shows may have moved on to London by now, there's another style showcase happening right now in Manhattan that's also important.

Think of Capsule as Fashion Week's cool younger sister. The downtown trade show shouts out lifestyle brands that are often independent, a bit smaller, and more casual (read: wearable) than the clothes on the Lincoln Center catwalks.

We hit Capsule yesterday and spoke with dozens of designers, all of whom were previewing their Fall/Winter 2012 collections. Although it's tough to play favorites, here are our top 8 labels to add to your shopping list:

1. Collina Strada

Who: L.A. girl Hillary Taymour launched her accessory line in 2008.

What: Geometric-inspired, textured, and sharp-shaped bags, clutches, and rucksacks.

Why: These high-quality pieces are sleek and subtle for everyday, but different enough to stand out in a sea of totes and designer logos.

2. Family Affairs

Who: Swiss native Nina Egli created the line in 2008.

What: Cutesy printed dresses, leather skirts, and tailored schoolgirl blouses.

Why: The label's Fall collection is an adorable blend of Rachel Antonoff- meets- A.P.C. with a dose of European study abroad mischief. Sold.

3. Keds Clothing

Who: Our favorite classic shoe brand. Duh.

What: The retailer has now branched out into clothes with vintage-inspired schoolgirl sweaters and pleated frocks.

Why: The line debuted last season with an exclusive collection for Opening Ceremony, but this fall you can buy even more pieces at even more retailers (yay!).

4. Sydney Brown

Who: American-born Brown is launching her shoe collection this fall.

What: Luxe faux leather boots, platforms and heels with a twist.

Why: Because you can never have too many black booties in your closet, they go with everything, and these high-quality, Japanese-inspired styles will last you forever.

5. Bedford St. Laundry

Who: In 2009 Queens-based designed Jessica Yuen created her label and named it after her family's laundromat.

What: Sporty-soft dresses, hoodies, and tanks that literally take you from the skate park to the cocktail party and everywhere in between.

Why: We want to live in these clothes. Details like neon panels, leather insets, and athletic-inspired jersey make them a wear-everywhere staple. Plus, we totally called it a year ago.


Who: The 2010 newbie was created by NYC/ Sydney designer Anna Mckeon.

What: This jewelry brand has hard lines, basic shapes, and clear materials, making the pieces perfect for mixing and matching.

Why: Mckeon combined the beachy flavor of Australia with the urban sensibility of New York in her FW12 lookbook, which features shiny rings and necklaces strewn across the sand. See? Opposites really do attract.

7. Toujours Toi

Who: Nina Egli, the brains behind Family Affairs.

What: Whimsical jewelery that's straight out of a glittery fairytale.

Why: Everyone wants to channel Wendy Darling at some point in her life, and what better way to do it than with Toujours Toi starry night earrings?


Who: Mother-daughter design duo Tammar Edelman and Elinor Avni.

What: Crazy-cool gold necklaces, bracelets, and rings that take cues from Mother Nature and modern architecture alike.

Why: It's fashion-forward without being over-the-top. We're suckers for clean lines and hard, sharp edges, and this new label totally fits the bill.

See a sneak peek of what's to come next season in the gallery!

Collina Strada

Family Affairs

Keds Clothing

Sydney Brown

Bedford St. Laundry


Toujours Toi