Chicken Soup for the Soul has brought us comfort and warmth during some of our darkest and confused days, but it appears that our favorite childhood motivational book empire may need our help this time.
According to reports by Business Insider, Chicken Soup for the Soul Entertainment, the company behind the popular inspirational book series, is turning to the public for help to fund and provide more video content. The company plans to raise $30 million in an “initial public offering.”
In 2015, the Chicken Soup for the Soul launched its entertainment series, including reality shows like Project Dad and Chicken Soup for the Soul’s Hidden Heroes. According to the report, the company plans to raise $30 million in an “initial public offering.”
“We believe there’s more need than ever for the real-life stories of hope, comfort, and kindness that make Chicken Soup for the Soul so beloved by so many people,” says Amy Newmark, director, publisher, editor-in-chief, and author of Chicken Soup for the Soul. Amen.
Newmark says the public will be able to buy shares, “like investors,” via the Jumpstart Our Business Startups Act. While she makes no guarantee about returns, Newmark insists that the company is “uniquely positioned to grow in the rapidly-evolving media and entertainment business.”
The company’s CEO and chairman, Bill Rouhana, told Business Insider that, “going public affords our loyal fans and others the opportunity to participate in the growth of our video content business,” and that the platform has the potential to be the “Netflix for inspirational content.”
Who knows where the investments may lead the company, but one thing’s for sure: With the world steadily crumbling beneath our feet, we sure could use a lot of inspiration.