ColourPop is coming out with an exciting new product, and we’re not sure if we, or anyone else for that matter, is ready for this jelly… eyeshadow.
In case you didn’t get that, the brand is launching a line of “Jelly Much” eyeshadows made up of 50 percent water. For anyone who’s ever mixed their eyeshadow with water before applying (for a more intense color payoff), this product will eliminate that extra step. There will be eight different shades available, including a vibrant teal, soft red copper, and stunning gold. All offer up holographic and chrome finishes that will pop on any and every skin tone.
Jelly eyeshadow isn’t exactly a new introduction to the beauty space. A couple of brands have put out similar products in the past, but none with the price tag of ColourPop. Each pot of jelly will go for $7, so you can look like an iridescent disco ball without breaking the bank. The brand itself has referred to it as being the Beyoncé of its products, so we'd say it's kind of a big deal.
The eyeshadows will be available August 17 on ColourPop’s website. Check out the different shades ahead.