The 8 Coolest Under-The-Radar Retailers You Should Know About

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When we’re looking for something fresh and new, and in some cases, totally weird, the internet is here to help us find it. Whether it’s our wardrobe, makeup drawer, or home that needs a bit of a pick-me-up, nothing is more satisfying than discovering a new online shop filled to the brim with the pretty new things we’ve been dreaming of.

As much as we love raiding our go-to stores to stock up on our favorites, sometimes we just want something different, or even a bit off-kilter. While the internet is overflowing with a myriad of retailers, it can be hard to find the true gems out there.

Well, it’s our job to know about these said gems, so we’re going to let you in on a little secret. We’re sharing eight of our favorite places to shop online, most of which you may not have heard of (that is, until now), so you can get your fix of some of the coolest and of-the-moment new things in fashion, beauty, lifestyle, and home décor.

Click through the gallery below to read on.

Photo courtesy of Genuine People

Genuine People

Genuine People is an online fashion and lifestyle retailer based in both San Francisco and Shanghai. Featuring their own namesake label—on top of more than 40 of the coolest East Asian brands—you can expect each well-curated collection of ready-to-wear and accessories to capture the latest trends while maintaining an edgy, downtown vibe. Oh, and the prices are something our wallets will thank us for.

Genuine People, Floral Embroidered Silk Jacket, $160, available at Genuine People.

Photo via @shenbeauty Instagram

Shen Beauty

Shen Beauty is a haven for the latest and greatest in the world of all-natural beauty. Aiming to keep beauty simple yet effective, they offer everything from skin care, cosmetics, hair care, and fragrance to wellness supplements and aromatherapy oils. The name itself comes from the Ancient Egyptian hieroglyph meaning “eternal protection of the Earth.” While they may carry quite a large offering of brands, it’s rare that they’ll stock a full collection—instead, they handpick the products they choose to sell after extensive testing, so you know it’s good.

Moon Rivers Naturals, Coffee And Grapefruit Body Scrub, $36, available at Shen BeautyMoon Rivers Naturals, Blossom Bath & Body Oil, $24, available at Shen BeautyMoon Rivers Naturals, Aloe and Rosemary Hand & Body Wash, $22, available at Shen BeautyMoon Rivers Naturals, Peppermint And Lava Salt Hand & Body Wash, $22, available at Shen Beauty.

Photo courtesy of Modern Citizen

Modern Citizen

Modern Citizen is quickly becoming a one-stop shop for the modern, career-driven millennial. Their clean and simple ready-to-wear and accessories, offered in a neutral-hued assortment of minimalistic silhouettes, are suited for the every day—from the office to leisure. The prices are something we can all get behind, being extremely affordable while lacking that fast-fashion feel. They also offer a small collection of home goods, from stationery to bowls, that fit the brand’s aesthetic to a tee.

Modern Citizen, Jaime Knotted Shirt Dress, $92, available at Modern Citizen; Modern Citizen, Camila Smocked Off-Shoulder Blouse, $82, available at Modern Citizen.

Photo via @localeclectic Instagram

Local Eclectic

Turn to Local Eclectic when your jewelry collection is in need of an update. Carrying designs from some of the coolest emerging indie designers, they stand by selling pieces that are well made, yet fairly priced—and certainly, shy away from anything mass-produced. They also host a number of collaborations between jewelry designers with today’s creatives, as well as a small collection of fine jewelry, most of it made-to-order.

Eyland, Arafura Bracelet, $42, available at Local EclecticDea Dia, Pyrite Cuff, $52, available at Local EclecticJene Despain, Nebula Cuff, $148, available at Local Eclectic.

Photo courtesy of Little Arrow

Little Arrow

If your life goal is to live in a pastel dream world, then Little Arrow is the place for you. A collection of cutesy, unicorn-inspired pins and patches, jewelry, stationery, and even party balloons, this is your ultimate stop for planning the perfect pop princess party while simultaneously decking out your denim jacket. You’ll fall in love with their adorable designs, from glittery ice cream cones to pink-and-purple poodles.

Little Arrow, Mermaid Rhinestone Brooch, $14, available at Little ArrowLittle Arrow, Unicorn Day Dreams Lapel Pin, $10, available at Little ArrowLittle Arrow, Ice Cream Addict Lapel Pin, $10, available at Little ArrowLittle Arrow, Mr. Happy Pill Lapel Pin, $10, available at Little ArrowLittle Arrow, Pink Toy Poodle Lapel Pin, $12, available at Little ArrowLittle Arrow, Unicorn Day Dreams Lapel Pin, $10, available at Little Arrow.

Photo courtesy of Sweetflag


Sweetflag is a new online headshop with a distinctly clean and minimal feminine aesthetic. While you can expect an array of unique pipes and stash boxes, they also carry a number of products meant to enhance one’s everyday rituals—from incense holders to eye masks and a number of herbal blends that can be used as a tea, added to a bath, or smoked—all to give customers a more “lifted” lifestyle.

Sweetflag, Starter Kit – Calm, $120, available at Sweetflag.

Photo courtesy of Hauswitch


For anyone with a knack for witchcraft or just looking to cleanse their space, Hauswitch has all your mystical home goods needs covered. From home spell kits and tarot cards to an assortment of spooky-cute notebooks, mugs, and other bric-a-brac, you’ll find everything you need to bring in good and healing vibes home. It’s no wonder that Hauswitch originated in none other than Salem, Massachusetts.

Hauscraft, Ohm For The Home Spell Kit, $35, available at Hauswitch.

Photo courtesy of American Two Shot

American Two Shot  

American Two Shot is a multi-label boutique that offers a playful assortment of clothing, accessories, and more from the latest up-and-coming designers. You can expect to find some of the quirkiest clothing and oddities (like an eggplant pin or a unicorn-colored faux fur beer koozie), all under one (e-)roof. While their brick-and-mortar shop in downtown Manhattan also boasts a coffee shop and event space, you can still snag all the offerings from cool-girl brands like Samantha Pleet and Alice McCall online.

American Two Shot, Kim Crop Top, $60, available at American Two ShotAmerican Two Shot, Porter Skort Jungle, $98, available at American Two Shot.