photo by: bella howard model: zara martin


chanel now sells wine. discuss.

by liza darwin

Just this morning, Karl Lagerfeld boarded models Cara Delevigne, Lindsey Wixson, and Stella Tennant onto a faux Chanel airplane for the label's couture show in Paris. This afternoon, he's up to something equally as random but just as undeniably awesome....the designer has just announced the release of a Chanel-branded wine.

French winery Chateau Rauzan-Segla was first established in 1661 and acquired by the fashion house in 1994, so to celebrate its 350th birthday The Kaiser has designed a special-edition label for the 2009 bottle of red.

At $129, it's definitely less pricey than Chanel's straight-from-the-runway goods. But like a quilted 2.55 bag or even the nail polishes, you can bet this one-time collaboration is seriously exclusive.

So if you prefer your alcohol designer, pre-order the bottle here. Until then, get a first look below.

Available in March.