Fashion

Kimem Creates Basics That Will Blow Your Mind

cult worthy: kimem

Founded by Emilie Boschung in 2013, Kimem has kicked our basics up a notch by focusing on luxurious, elevated essentials for anyone's wardrobe. Think basic white collared shirts or your basic black pants—something you wear every day—and then multiply that by 10 to arrive at Kimem's amazing pieces. The brand and collection pays homage to the modern girl who seeks practical and comfortable separates in clothing that isn't too fussy. The brand has vibes of European elegance, but also the laid-back feel of California that creates pieces that you'll want to wear all the time. Kimem has designed pieces that everyone needs (and wants) in their closet—items that are both timeless and worth an investment, because they will never go out of style. Check out the gallery for our favorite pieces!