The End, created by Bei Kuo, is a lingerie brand like you've never seen before. Inspired by her boyfriend's body piercing (and our favorite: Kendall Jenner's nipple piercing), this brand is made with all the piercings in mind. Just launched this year, The End is here to be an environment-friendly brand that's not afraid to be a little naughty. Kuo studied at Parsons, has shown at NYFW in Milk Studios, worked for brands like Nicopanda, and Lady Gaga has even worn her pieces—she's a resident fashion girl. Creating something new in the lingerie world is definitely challenging, and we think The End is a breath of fresh air. Take a peek at our favorites in the gallery.