Damon Albarn “Everyday Robots” video

If you don't recognize the clay-looking head flipping and floating and turning every which way in this video--it's probably because Damon Albarn has spent the last 15 years either as a cartoon (Gorillaz) or behind the piano (The Good, The Bad, and The Queen), save for a few festival appearances with my favorite band of all time...BLUR. A younger generation may recognize Albarn's voice if he yelled "WOO-HOO" (Song 2) and hip-kids instantly sing along to "boys who are girls who do boys" at dance parties but the first cut off of his new solo record Everyday Robots (due out April 29th) is a far cry from the jock jam section (thank god).

The first single from the record, the title track, is in my opinion--perfect. I mean, the culmination of everything Albarn has done sonically rests nicely under a somber, familiar voice, that sounds just as it did on the track "Sing" from Blur's debut album Leisure. As the saying goes "If it ain't broke, don't fix it," and this dude could sing the phone book and sell records as far as I'm concerned. Which brings me to the video...

This video is a perfect fit for the corresponding track. I zoned out watching the CGI re-creation from cranial scan to full portrait completion so much so it took a couple of replays to connect all of the dots. The track is nothing short of beautiful, and this scientific approach is a genius visual accompaniment, which was directed by Aitor Throup. I'm excited to hear the full album and see more of what Albarn has been cooking up with his friends...until then, I'll be zoning out to this video.