DefyConvention / 20 Years OF DC IN PHOTOGRAPHS

Two decades of getting radical and going large…

by Josh Madden

DefyConvention / 20 Years OF DC IN PHOTOGRAPHS

It all started twenty years ago of skateboarders with a viewpoint that was nearly unheard of at the time – that skate shoes should be designed with skateboarder’s needs in mind. The spark of innovation caught fire and led to a revolution in skateboard footwear and apparel. DC’s thirst for innovative product to support progressive ideas has become an inspirational catalyst for the world’s best athletes to embrace the unthinkable, to see the world differently, and to do the never been done.

It's hard for me to even grasp the concept that I've been around to watch the whole thing, wearing DC shoes at times, watching via video, the pages of Thrasher or Transworld, and even getting to witness demos and contests. To celebrate DC’s 20 year anniversary, the brand is releasing 


curated by legendary skate and action photographer Mike Blabac.

This 136 page collection of action sports history is a look back through the culture like no other. The limited edition package not only consists of the thread-sewn and case bound 


book but also includes, 6 color Prints. Check out this radical collection of awesome goods


and follow the brand on Twitter