Demi Lovato Launches A Makeup Line And It’s Super Affordable

    may your wallets rejoice

    by · January 12, 2016

    Photo by Brian Ach/Getty Images.

    Demi Lovato has teamed together with New York Color to launch her first-ever makeup collection, named Lovatics by Demi. Lovato, who is the global brand ambassador for the brand, created a line with eight products, consisting of: an eyeshadow palette, four lip and cheek stains, two eyebrow pencils, and a mascara, all for $4.99 or less and available at retailers such as Target and Walmart. Lovato told Refinery29 in an interview, “My goal was to create affordable, high-quality makeup, and it definitely reflects what I normally wear.”

    An eyeshadow palette containing 12 universally flattering shades that will effortlessly take you from day to night—starting off with subtle nudes, to shimmery bronzes, to more dramatic, deeper tones—will be available for $4.99. The eyebrow pencil will come in two shades, a medium and dark brown, and will cost a mere $1.99. The lip and cheek tints will be available at $4.99 in a total of four shades, ranging from bright red to berry, which can and dabbed onto cheeks for a brighter look. Finally, a flattering black mascara will be available for $4.99 to create that perfect, dramatic eye.

    To reiterate, everything in this line is under $5. Our wallets will be thanking us. Click through to the gallery to take a look at the full collection.

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    Last updated: 2016-01-12T14:53:17-05:00
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