Demi Lovato Launches A Makeup Line And It’s Super Affordable

Demi Lovato has teamed together with New York Color to launch her first-ever makeup collection, named Lovatics by Demi. Lovato, who is the global brand ambassador for the brand, created a line with eight products, consisting of: an eyeshadow palette, four lip and cheek stains, two eyebrow pencils, and a mascara, all for $4.99 or less and available at retailers such as Target and Walmart. Lovato told Refinery29 in an interview, “My goal was to create affordable, high-quality makeup, and it definitely reflects what I normally wear." 

An eyeshadow palette containing 12 universally flattering shades that will effortlessly take you from day to night—starting off with subtle nudes, to shimmery bronzes, to more dramatic, deeper tones—will be available for $4.99. The eyebrow pencil will come in two shades, a medium and dark brown, and will cost a mere $1.99. The lip and cheek tints will be available at $4.99 in a total of four shades, ranging from bright red to berry, which can and dabbed onto cheeks for a brighter look. Finally, a flattering black mascara will be available for $4.99 to create that perfect, dramatic eye.

To reiterate, everything in this line is under $5. Our wallets will be thanking us.  Click through to the gallery to take a look at the full collection.

Lovatics by Demi Eyeshadow Palette, $4.99, available at Target.

Lovatics by Demi Lip and Cheek Tint in '001 Cheeky Pink', $3.99, available at Target.

Lovatics by Demi Lip and Cheek Tint in '002 Cheeky Red', $3.99, available at Target.

Lovatics by Demi Lip and Cheek Tint in '003 Cheeky Strawberry', $3.99, available at Target.

Lovatics by Demi Lip and Cheek Tint in '004 Cheeky Berry', $3.99, available at Target.

Lovatics by Demi Eyebrow Liner in '001 Dark Brown', $1.99, available at Target.

Lovatics by Demi Eyebrow Liner in '002 Medium Brown', $1.99, available at Target.

Lovatics by Demi Volume & Length Mascara, $4.99, available at Target.