Jump and jive, stay alive, the East End crew have just arrived…
An unlikely fusion of East meets West is verifying that West London may be back
on the up. Following the success of indie cult night Smash 'N' Grab (a Queens of Noize
Thursday night special that has boasted the likes of the Geldofs, Kate Moss, and Kelly
Osbourne as frequenters), East-born brand and mad mogul Henry Holland has braved London's highly controversial other side for the inaugural launch of a monthly Wednesday club night “Fash Bash.”
Test running until June (a wise move in London's fickle club world), the event is the outcome of Holland's fashion week sponsorship deal with Movida. “They helped me finance my autumn/winter show and we came up with the idea of a club night to further the association between them and House of Holland,” says Holland. “We are hoping to have a theme for the D.J.s each month and this first month's theme is “Keeping it in the HOH family,” so it will be all the people who work on the collection and my show, from set designers to accessories designers to house models (and my sister!). It's a right old family affair!”
We were entertained by a plethora of Aggy Deyn, Holland's very own mascot, lookalikes with mauve and peroxided crops. Best described as a mash up of old school Boombox minus the frocks tentatively clutching a cocktail and a whole lotta tartan, the night is an interesting new addition to clubbing's West Side story.
HOT: The packed venue, the friendly, unpretentious Henry, alcohol flowing like a river.
NOT: Happy House West Music and the “Members Only” VIP lounge policy (and the caliber of people in that section).