first look: blake lively x gucci

what’s “xoxo” in italian?

by faran krentcil

She's starring in the new Oliver stone movie Savages and continuing her reign as TV's ultimate Queen Bee on Gossip Girl. Now Blake Lively is also a high fashion model - this time for Gucci.

Watch Blake on NYLON TV! This morning, the Italian style giant announced Lively is their newest face, posing with a perfume called Premiere that alludes to Gucci's ties to Hollywood fashion history. " “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era," says Gucci creative director Frida Giannini. "Blake's unique style and charisma brings that allure to life in a very contemporary way." Ms. Lively repaid the compliment, saying “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."

See Also: Evan Rachel Wood in the Gucci Guilty ads. Besides starring in a print campaign, the 24-year-old will do a short film with Drive director Nicolas Winding Refn to promote the new scent. But this isn't the first time Lively's been a fashion muse - last Spring, she starred in a series of ads for Chanel, shot by Karl Lagerfeld himself.

A first look at Blake behind-the-scenes in the new Gucci campaign.

Blake on her first NYLON cover, May 2008.

Premiere, the new Gucci fragrance.